Topic
Conversion
What an agent changes about activation, completion and drop-off.
8 posts
- Agents in a shopping app: reorder, track, returnThe three retail tasks worth giving an agent, why reorder is first, and how to check whether your catalogue supports the case at all.Agent basics7 min
- Conversational commerce numbers that survive checkingWe opened every source behind the statistics people quote about voice and AI shopping. Here is what held up, what did not, and what nobody has measured.Business10 min
- Voice is an alternative input path, not a speed featureThe case for a spoken path into your app, argued from the curb-cut effect, WCAG 2.2 and what screen reader users actually report.Voice7 min
- The metrics that tell you an in-app agent worksSeven numbers worth tracking, what each one hides, and why containment is the one that looks best while telling you least about the feature.Business9 min
- Using an agent to get a user to first valueOnboarding leaks where people have to type. An agent can collapse setup into one request, and there are four kinds of friction it genuinely cannot touch.Business8 min
- When voice actually works in an app, and when it doesn'tAn honest framework for deciding which tasks belong to a spoken path, which belong to text, and which should stay on the screen.Agent basics8 min
- What a checkout screen costs, and what the research measuresThe checkout abandonment numbers everyone quotes, what they were actually measured on, and which reasons a redesign can move.Business8 min
- What typing on a phone actually costs your appPeople type about 36 words a minute on a phone. Here is what the research measures, what it does not, and why the fix is removing the form.Business8 min