Topic
Product strategy
Deciding whether an agent belongs in the product, and what it should do first.
10 posts
- What an in-app AI agent actually is, and what it can touchThree different things get called an AI agent in a mobile app. Here is the one that lives inside your product and acts through your own backend.Agent basics11 min
- When not to put an AI agent in your appFour situations where an in-app agent loses to the interface you already have, and the test to run before you commit a quarter to building one.Agent basics10 min
- Agent or chatbot: telling the two apart before you buyA support bot answers questions. An in-app agent finishes the task. Five questions that separate them in any vendor demo, and where a chatbot still wins.Agent basics10 min
- What the first week of real assistant traffic teaches youReal users ask for things no test plan contains. Three questions only live traffic answers, and the metric that looks good while telling you nothing.Business10 min
- Where in-app agents are being adopted fastestAdoption is running ahead of the English-speaking world in several large markets. What that means for a team shipping an agent outside its home country.Business10 min
- Deflection is the wrong number: measure whether the task finishedA deflection rate scores a user who gave up the same as one who was helped. What Gartner's own self-service figures show, and what to count instead.Business9 min
- The business case for an in-app agent, and its missing numberHow to build an ROI model for an in-app agent when the one input that decides the answer has no public benchmark, and which of the levers you can honestly measure.Business8 min
- Build vs buy: what an in-app agent really costs to ownWiring a speech API to a model takes an afternoon. The nine workstreams that turn it into something you can hand to a user do not have an end date.Business10 min
- Conversational commerce numbers that survive checkingWe opened every source behind the statistics people quote about voice and AI shopping. Here is what held up, what did not, and what nobody has measured.Business10 min
- When voice actually works in an app, and when it doesn'tAn honest framework for deciding which tasks belong to a spoken path, which belong to text, and which should stay on the screen.Agent basics8 min